Found on Marktplaats, called, no website
We came across Nuno on Marktplaats, where he was offering his courier services. We called him, and it turned out he did not have a website yet.
As always, we first made a free concept so he could see what it would look like before deciding anything. He was enthusiastic straight away, and we got started.
Advertising on urgency rather than on transport
Once the site was live, Nuno asked whether we could run advertising for him as well. He wanted to take his new business seriously from day one.
We looked into what his customers search for and advised him to use Google Ads to reach people who need an express courier. Someone searching for that is not exploring their options; they want help today.
There are fewer of those searches, so a request can cost a little more. In return, a far larger share of those requests turns into an actual customer.
Free advertising budget from Google
Alongside setting up the campaigns, we arranged 250 euros of advertising budget from Google for Nuno. That budget went entirely into his own ads.
Traffic first, then the page
We started by getting the campaigns right, so that people searching for an express courier landed on Nuno's site.
Once that was running, we put Microsoft Clarity on the site. It shows how visitors move through the page: where they linger, how far they scroll and where they drop off.
Based on that, we reworked the landing page for the express courier campaign around one thing: getting the visitor to make contact or request an urgent quote.
Where it stands now
Requests currently come in at an average of 17.20 euros each. Because these are people who need something moved urgently, a large share of them becomes a paying customer.
Curious what this could do for your business?
